REAL-TIME. IN-DEPTH. MULTI-SENSORY. INTERACTIVE.

Our proprietary fast-turnaround approach with live-recruit, immediate, in-depth interaction, intimate observation of consumer reactions, and facilitated listening behind the mirror with real-time debrief, helps you discover insights so you can make the right decisions quickly—and get further, faster. See our "20/20 Accelerator" below.

Products and Services

Our strategic facilitators, project managers, and moderators work with you to create engaging, insightful approaches that enrich understanding and inform decisions & actions – from early exploration and conceptual ideas to established products and businesses. Our services include:

• 20/20 Accelerator – In-depth insights, with up to 24 live-recruited US-wide consumers, for observable interviews, providing 20/20 clarity on any issue or opportunity, with immediate debrief and real time report—all in one day! Learn more about 20/20 Accelerator here >>

• Hot Button Directive – An immersive qualitative approach to assess & evolve concepts and products towards a perfect "fit", identifying the critical "hot buttons" that consumers spark to.
• Steering Research – In-depth, interactive discussion sessions to explore "what, why, how, when and what if" all within a consumer’s frame of reference.
  
• Q2 CLT's – Offering a hybrid qualitative/quantitative process that provides statistically-significant guidance for taste tests, shelf sets, usability tests, etc. combined with contextual and diagnostic insights from in-depth interviews.
• Chef Assessor – A sensory methodology using chefs and culinary experts who have a deeper, robust vocabulary that is descriptive and prescriptive. Ideal to benchmark or optimize a product.
• Sensory Market Map – Sensory-driven market mapping to define product positioning relative to competitors – driven by consumer taste experience & dimensionalized against key consumer taste discriminators.
• Bi-Focal Insights – Leveraging our side-by-side viewing studios to simultaneously understand two related or unrelated targets, such as parent and kids, users & non-users, etc

Packaging And Branding

Wharf Research uses a variety of qualitative and quantitative techniques to help you make informed packaging and branding decisions. For packaging work, we use store shelving and shopping exercises, to replicate the real world in an observable environment. Our strategists and moderators understand that packaging needs to work in context with competition to communicate a distinctive brand positioning that can break through the on-shelf clutter.