Live Intercept Recruitment for Qualitative and Quantitative

You can get the insights of the nation from just one location! Fisherman's Wharf is the most popular tourist destination in San Francisco with 15 million annual visitors, representing a cross section of America. Therefore, with live recruitment from the fresh pool of consumers at Pier 39, there's little need to travel to multiple testing locations. And, a consistent facility and team means quality control and more reliable results.

Our team of skillful interviewers can work with challenging screeners, even with regional, lifestyle and lifestage emphasis - a busy mom with school-age children from the Mid-West, a middle aged do-it-yourselfer from the South, a retiree or a young person just starting out.

Pre-Recruitment for Qualitative and Quantitative

Our highly trained team of recruiters can quickly and carefully screen for targeted consumers and professionals from our Northern California database. We know how to find the proverbial needle in a haystack.

Research Methodologies

Wharf Research supports a wide range of quantitative and qualitative research methodologies, including:

Qualitative — All types of qualitative research are possible at Wharf Research. The focus rooms can be prepared to meet your project needs - create a warm conversational living room, a corporate conference room, a restaurant-style dining space, a residential dining room, and more.

• One-on-Ones or IDIs
• Diads/Triads
• Focus Groups

Quantitative- Response data are gathered via electronic questionnaires at 20 workstations. We field large studies with hundreds of target consumers, providing statistically significant results.

• Central Location Tests
• Product and Concept Tests
• Sensory Evaluation
• Shelf Set Packaging Tests
• Usability and Application Tests

Project Management

Your Project Manager will be on-hand and available before and during the study for advice, support and quick response to your thoughts and questions regarding anything from recruitment and screening, test methodology, to research strategy discussions. As liaison between the client, the recruiters, the moderator and the facility staff, your Project Manager will see to it that the project objectives are kept first and foremost in every aspect of the study.

Culinary Support

There's nothing too complex for our highly trained kitchen team to handle to provide consistent, high quality results and on-the-spot trouble shooting. Experienced in safe food handling and preparation guidelines, our chefs and culinary specialists can manage preparation or assist client production teams, assuring that the items are served on time, in their optimal condition, and according to directions.

Concierge Services

Relax – we've got it covered, from administrative support to delicious food and refreshment service to restaurant recommendations for clients new to town. We treat our clients as our guests. You'll find that our staff is approachable, flexible and dedicated to client and project needs.