Wharf_landing9.jpg
compass.jpg
Wharf_telescope_crop2.jpg
Wharf_landing.jpg
Wharf_landing9.jpg

Get to that Far Shore…


SCROLL DOWN

Get to that Far Shore…


DRIVE DECISIONS, 
NOT MORE RESEARCH

A simple statement, but one we embrace. Wharf Research provides consumer insights that help you make informed decisions about new ideas, products, packaging, advertising, usability and more. We focus on “need to know” rather than “nice to know” insights that will drive your business forward. Our recommendations are developed in the context of your business and marketing strategies.

A NEW DIRECTION

We now execute our projects with trusted local and national field partners for in-person research, and a network of panels and specialists for online studies. 

compass.jpg

About


About


banner-about3.jpg

About Wharf Research

Founded in 2001, Wharf Research is a full-service market research firm, offering qualitative and quantitative insights for clients in packaged goods, food and beverage, advertising, packaging, wine, and consumer technology. Wharf Research is affiliated with CCD Innovation, a strategic innovation agency that works with the world’s leading food and beverage brands to create tomorrow’s new products.

The company is led by Bob Egan, a marketing strategist and insights leader who is passionate about understanding what makes consumers tick – and then helping clients translate those insights into practical strategies and action steps that drive results. He offers a unique perspective that leverages his experience as a packaged goods and technology marketing executive. Bob is a skilled moderator who has conducted hundreds of focus groups and one-on-ones. He also designs and executes quantitative studies.

 

Wharf_telescope_crop2.jpg

Services


Services


our expertise

Wharf Research helps clients understand consumer interest and reaction to new concepts, products and services. We leverage our experience in senior marketing and management roles to help frame our recommendations in ways that can help you make decisions.

Focus Areas

  • Positioning and Branding
  • Sensory testing for food and beverage
  • Packaging, advertising and promotions
  • Concept tests
  • User testing

How We Do It

We apply the right research technique to give you the insights you need, including:

qualitative

  • Focus groups
  • One-on-ones
  • Ideation
  • User testing

quantitative

  • Central Location Tests / "Taste Testing"
  • Online concept testing
  • In-Home Use Tests

Wharf_landing.jpg

Contact


Contact


drop us a line

We’re happy to help you ideate about the best approach to get the insights that will grow your business.

Please contact us directly using the online form below. 

 

Name *
Name
Phone
Phone